when less is more
We believe that fashion has an excessive impact on the environment due to widespread consumer habits that lead to excessive production of clothing. Therefore, our number 1 objective is to ensure that our products are of quality to last longer with the style and characteristics of a new product.
Less quantity, more quality
ecological fabrics since 2016
Oito.Um has used ecological materials since its first collection! We never did it for the sake of fashion, nor did we "wake up" now to climate urgency. We have always done so as a matter of principle and because that is how we are as people. The brand is just an extension of our beliefs that allows us to go further and have more impact.
new parts without tags
One of the innovative measures that we decided to implement whenever we could with factories, is the removal of cardboard labels and internal labels. They are unnecessary, they are expendable, they are for the trash. so there's no need to put them there! All the information you need is on the website. Don't be surprised if you receive an item without a label - we're happy if that happens!
deliveries. improve every year.
All of our logistics are designed to reduce the carbon footprint, keeping delivery fast and efficient. we work with transport companies that offset their carbon emissions, we use recycled material packaging, and we have even had urban deliveries by bicycle and electric vehicles - zero emissions! But it is still too early to take this step. The goal of zero emissions is still far away, but the change is made with small, regular steps.
The ecological journey is a continuous process that we are implementing and that we want to accelerate.
If we don't do more in ecological terms, it's because we still can't. We want to maintain the quality-price commitment we made with you!
we need you to do more and better. Are you ready to walk together?
Do you have ideas for us?
If you have ecological solutions you want to share or know companies that can be our partners, let us know.