Fitness fashion is growing in Portugal at the same rate as the number of gyms and sports practitioners is increasing. Also on the streets you see more and more people doing physical activity, be it cycling, walking or running.
With the growing interest in physical exercise, new modalities and a greater concern with the choice of sports clothing are emerging. Nowadays, we can say that fitness fashion is here to stay, as are healthier eating habits .
Since there are more people concerned about adopting a healthy lifestyle , the search for fitness fashion has also been increasing. Sports practitioners look for comfort, efficiency and style in the clothes they wear.
Compression clothing , which avoids wasting energy on muscle contraction, is one of the most sought after options in fitness fashion. Light clothes are also very popular, as they do not hinder movement and do not retain sweat. Nowadays, this type of clothing is not only used in training, but also in everyday life .
Fitness fashion is present in gyms and on the streets. The change in people's routine requires a more versatile style . Therefore, the demand for pieces of clothing that suit different occasions is increasingly evident. Comfort, practicality and style are the trends. We know these will never go out of style!
Fitness fashion is synonymous with comfortable, practical and stylish clothing
At Oito.Um , we are committed to using the best textile technology , so that the clothes we design are like a second skin. We want use to be natural! As comfort is so important to us, we are very demanding with the quality of fabrics and suppliers.
We want to be practical! Therefore, in addition to having an online fitness fashion store , we are on your favorite social networks ( Facebook and Instagram ) and are present at major sporting events that are on your calendar. We want to be where you are!
But the practicality that characterizes us also exists in the clothes themselves. For us, fitness fashion is more than just a statement about your personality in the gym. It's clothing that suits your type of training and other everyday moments and contexts. Hence the focus on a design that meets your specific needs.
Finally, we consider that style is inseparable from comfort. Why should we train with equipment that doesn't define us or that anyone else can use? To make it unique, from the beginning we adopted a policy of diversity and constant innovation. This strategy is combined with limited stocks . Because our focus is on your style and your difference!
Be better, be happy, be Eight.One!
It is no coincidence that there are more and more women training. What we learn from training is that, after some time, what motivates us and makes us happy is the well-being that exercise provides us. Furthermore, the fact that we exercise and become better athletes makes us feel unique. If we combine comfort, technology and style with this feeling, then we have Oito.Um !
We want to make a difference in your life. Visit our online store and discover our fitness clothing lines!